Onlineprinters, the online print provider, has extended its product line by more than 800 new promotional items from key rings to speakers and gym bags. This move takes Onlineprinters into the promotional gifts segment on a large scale. "We see ourselves as a full-service provider," says CCO Christian Würst. "Giveaways create a long-term impact which makes them an important part of the marketing strategy from a costs vs. benefits perspective. Our product line extension allows customers to cover their demand for promotional products in a quick and user-friendly manner. Users can calculate prices 24/7 and order products immediately – waiting for manual proposals is a thing of the past," Würst adds.

For a diversified positioning, Onlineprinters has introduced promotional products from various categories including office products, household items, textiles, recreation, outdoors, electronics, tools and seasonal items. Custom printed with the logo of the advertiser, promotional items address diverse target groups. "Custom branded giveaways are popular at exhibitions and to increase customer loyalty. They also allow you to turn your employees into brand marketers," Christian Würst adds. "Based on the occasion, promotional products are ideal to complement the public appearance – whether luggage tags for tourism fairs, beach games for families or power banks for digital natives to charge their smartphones wherever they go.